Mobile Take-Over???
In specific markets, such as travel, shopping, and dining, customer engagement and purchases will happen more frequently via mobile device. A recent study found that one-third of all American adults use smartphones, and that percentage will continue to rise through-out this holiday season. The increase of location-based marketing will grow, and certain customer use cases will shift predominantly to mobile.
Travel-related click-through-rates are already higher on mobile devices than on PCs, and location-based marketing—fueled by the likes of the Lake of the Ozarks Smartphone App —will continue to soar.
This holiday season, we’ll see the majority of last-minute gift and store searches happen via mobile device. And with 50% of last-minute shopping projected to be done via mobile device in 2014, marketers in 2012 will have to consider mobile in their usage mix as adoption of the mobile smart device becomes increasingly universal.
Add comment November 21st, 2011
