EliteLakeOzarks.com Blog the Lake

Lake App Downloads Soar through Holiday Weekend

June 1st, 2011

Elite Marketing Options was the first company to get a Lake of the Ozarks app on the iPhone & Android markets before the big start of the season. The hard work and marketing paid off big time.

Kelly Calton co-owner of Elite Marketing Options, “I was very pleased with this holiday weekend, every morning I checked the downloads it was surprisingly higher then the previous days. We spent all week putting out posters and banners at all the hot spots at the lake. When I checked our iTunes connect on Friday at noon the app was up 97%, Saturday was up 110% and Sunday blew it away with an increase of 147%!”

Along with the posters and banners Elite handed out cards with the scan tag to over 5,000 visitors this weekend. Once a visitor scans the tag it sends them to LakeOzarks.mobi which reads the Smartphone device and provides a direct link to the phones specific market for the free download.

The Lake of the Ozarks App for Android hit the market in April. The iPhone was available for download the beginning of May. In this short time several thousand have downloaded the Lake of the Ozarks App.

The App is a GPS driven location and event finder. Categories are broken down into STAY, PLAY, EAT info to get visitors driving directions, general info, click through dial, web, social media, etc.

“People are most impressed with the Band Schedule feature,” Calton said “Live music is a big draw for our lake area restaurants and establishments, so it was only common sense to include this in the app.”

No internet connection or phone service is needed for the app to work.

Elite Marketing Options will be hosting a launch party at The Topsider on Friday June 10th. All attending will have a chance to win door prizes from lake area businesses. Drink tickets will be awarded at the door for all entering with the Lake of the Ozarks App downloaded on their Smartphone device.

“Everyone is welcome to participate in our celebration,” said Calton “Be sure to listen for me on the morning show on 101.9 The Wave for a list of giveaways and further info on Wednesday June 8th.”

To download the app search Lake of the Ozarks on your iPhone & Android devices. Look for the sun and waves icon.

Elite Marketing Options has been promoting the lake area since 2003. Calton said the company is constantly looking for new improved ways to get visitors to the lake area.

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