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Conventional Marketing is Dead

December 28th, 2010

The marketing world is changing drastically as we approach 2011. It appears rationality has simply gone out the window as people panic in times of economic crisis. Examples of companies doing the exact opposite of what they should be doing happen daily. These businesses are ran by extremely intelligent people hiring other extremely gifted individuals to form teams, brainstorm, propose and ultimately decide upon the best approach. Yet the game plans are just not yielding the results that are hoped for.So lets look at the marketing approach others are suggesting…The average business owner/marketer may think the best thing to do in a crisis is to cut their advertising budget and channel remaining funds into the main stream known and tested forms of media. So this breaks down to:* Times are tough, the business is struggling* So lets cut the marketing budget* Budget’s cut so we need to be careful where the money is spent* Lets spend it how we did before (you mean the same ways that got us to this position in the first place?)* Wow! That’s a great looking ad! (it goes well with your competitors on page 3,7,9,11,17,22 and 33.)* Not sure how the ad performed but it looked great. Competitors keep doing it, it must be working…After this it seems clear the "cut the budget and spend safely" is not the route to follow.Cutting the marketing budget may be inevitable. However, sticking to the usual? How about some Options?Remember those usual ways haven’t exactly set you apart.THINK different, ACT different and BE different.

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