Why Elite Indoor Billboards?
Did you know that the average person spends 2 weeks every year in the
restroom?
That’s a lot of down time, especially with nothing to read.
That’s where we come in. We relieve an otherwise boring situation by
placing high quality, full color advertisements in the restrooms of many
restaurants, night clubs, lake entertainment facilities, etc., in the Lake of the
Ozarks area in central Missouri. The billboards serve as a neat, well
maintained alternative to newspapers and magazines.
Admittedly, we are unique in our approach… but that’s why our advertising
consistently works so well.
We strategically place our billboards in the men’s & women’s room to
achieve maximum visibility.
Top reasons to advertise with indoor billboards:
Up Close & Personal: Your ad is strategically placed where it is virtually
impossible to ignore. Since your message is presented in such an
intimate setting, it is received on a much more personal level…creating
higher viewer recall, familiarity and trust.
Captive audience: You have 1-4 full minutes of your prospective
customers time while they’re physically idle, yet mentally engaged…
without any interruptions or distractions. Compare that to the mere 3-5
seconds spent glancing at the average print ad. Leaves viewers with no
options to change channels or turn pages (like with other advertising.)
High Viewer recall: Due to the viewer’s undivided attention for an
extended period of time, your message is remembered for days… even
weeks later.
Relieves an otherwise boring situation: Elite Indoor Billboards catch your
audience at the rare time when they are literally starving for something to
read. The billboards serve as a neat, well maintained alternative to
newspapers and magazines in restrooms.
Low rates: Full color advertising for a fraction of the cost of conventional
advertising…starting at $10 per ad space per month. No hidden costs and
no extra charges for color, layout, design or production of your ad.
Target your audience and save money: Target your message to reach
specific demographics such as gender, income, lifestyle and age. As a
result, you spend less of your advertising dollars and still reach a higher
percentage of your desired target market.
Reach an untapped demographic: Reach consumers that tend to have a
higher than average disposable income, but because they generally lead
a more active lifestyle, they are often harder to reach with conventional
advertising such as TV, newspapers, etc.
Less clutter & competition: Compare the few ads that you’ll share a
billboard with to the clutter that you see in newspapers and magazines.
Even with outdoor advertising, your message is diluted with scores of
other signs, telephone poles, traffic, etc.
Increase your name recognition: Expect major improvements in name
recognition and product or service awareness. Your billboard ad will also
enhance the effectiveness of other advertising you currently have adding
to the reason a potential customer chooses your business over other
companies.
Become a location
We relieve an otherwise boring situation by placing high quality, full color advertisements in the restrooms of many
restaurants, night clubs, lake entertainment facilities, etc., in the Lake of the Ozarks area in central Missouri.
Elite prefers placing our billboards in venues with high traffic and clean restrooms. If your venue qualifies, we propose
placing a few of our small (18”h x 24”w) framed billboards in your public restrooms. A black light weight plastic frame
displays 4 full color ads in each frame neatly arranged behind clear Plexiglas. Frames are placed above the facilities,
on the inside of stalls in the men’s & women’s restrooms, next to mirrors and on walls. We secure the billboards with
industrial strength Velcro that is stuck to the walls and doors.
Survey of 190 unsuspecting restaurant and night club patrons upon their return from the restroom:
98% of those surveyed reacted either positively or neutral to seeing ads in restroom facilities.
92% were able to name specific advertisers without prompting.
88% recalled at least four selling points in the ads surveyed.
83% of those surveyed are between the ages of 25 and 54.
64% classify their occupations as professional, managerial, or sales.
The average person surveyed dines out 12.6 times per month.
$10 per ad space/per month- 12month contract. $20 per ad space/per month- 6month contract. Five Space Minimum.
Elite Indoor Billboards offer the most cost effective advertising around.
For more detailed information, call Elite Indoor Billboards at 573-746-0219.
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In exchange for agreeing to place our billboards in your venue, we offer you one free space in your location, as well as,
one free space in the location of your choice. Elite requires an exclusitivity clase in our contract to prohibit other
marketing companies from marketing indoor billboards in your facility.
Our billboards also add color and visual impact to your restrooms. In addition, graffiti and vandalism should drop. When
customers have something to read (to occupy their minds) they seldom have any time to write on the walls or vandalize.
Mounting our billboards in your restrooms usually takes less than an hour.
Elite will not display ads that are in direct completion with you… just as we couldn’t put your ad in your competitor’s
establishment. Elite will respect and comply to any request to remove an ad.
Billboards will be serviced once a month for regular maintenance, up-keep and to change advertisements. Please wipe
them down in you regular cleaning. If there is a problem with one of the billboards, call 573-746-0219.
Frequently Asked Questions:
Can I choose where my ad is placed?
Yes. Ad space is available on a first come, first serve contract basis. 6 and 12 month contracts available.
If I place an ad in both the Men’s & the Women’s rooms in a particular location, is that considered 2 ad spaces?
Yes. Whenever we set aside a space on a given billboard for you it is considered “one ad space” if you choose the Men
and the Womens in a given location we would have to reserve
spaces on 2 billboards for you… so that would be considered 2 ad spaces for billing purposes.
Do I have to create my ad or does Elite?
Elite will design your ad for free, or use your artwork.
What do you need from me to design an ad?
A clean logo, graphic/image and the info you want your ad to convey.
What are the ad dimensions?
The large ads are 6.5” x 8”.
Can indoor billboards reach my target market?
Yes. Elite Indoor Billboards can narrow your focus to a specific gender, income, lifestyle and age. As a result, you
spend less money and still reach a higher percentage of your desired
target market.
What kind of response can I expect and how can I test it?
Elite Indoor Billboards will enhance the effectiveness of any other advertising that you currently have. You can expect a
major improvement in name recognition and product or service
awareness among your target audience.
In our experience, the best way to track the response from your indoor billboard advertising is to ask your customers
how they heard about you. Many will tell you directly they saw your
ad on Elite Indoor Billboards.
Here's what the advertising pros are
saying:
“Restroom advertising is naturally an
efficient medium for targeting strictly
male or female audiences.”
- Adweek
“The ads reach the audience most
coveted by advertisers, 21-35 year olds
who like to go out and spend money.
Restroom ads also allow companies to
target gender with 100% accuracy.”-
Fortune
“If you went to the restroom three times,
you’d read it again and again. Not only
can indoor billboards reach a very
discerning customer, but they’ve got that
customer’s undivided attention.”- Inc.
Elite Marketing Options Marketing the Lake of the Ozarks. Not your ordinary advertising company. Mobile Bluetooth technology, Indoor Billboards, Brochure & Rack Card Distribution, Web Design, Keycards, Ambient Media, Event & Logo Projections, Glass Media and Interactive Displays. Copyright 2006-2010 | Elite Marketing Options 573-746-0219 | All Rights Reserved. Site Created by EliteLakeOzarks.com Site Map
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